C. Ritenour Coaching

Project: Logo design/branding, brand collateral design

Christian first contacted me as she was working on her health and wellness coaching certification. Her vision was for a logo that was light, clean, and soft, which is right up my alley. She sent me a statement about what coaching means to her so that I could understand her brand values. I provided her with a series of concepts that I felt embodied her vision, and with very minimal revisions we arrived at her final logo design. The color palette we crafted has cool blue and green tones — colors that represent wellness, energy, focus, and clarity.