Arkansas Alley

Project: Logo design/branding

Arkansas Alley is like Etsy, but for local Arkansans! Sarah and her husband Paul also own Arkie Travels and have a huge passion for supporting locally-owned businesses. Their newest venture, Arkansas Alley, takes their passion a step further by offering a platform for locally-owned artisans and businesses to sell their products. We wanted a design that would pair well with their Arkie Travels logo and be gender-neutral and timeless. To achieve that, I incorporated the Arkansas outline with vintage, handwritten style fonts.